Your AI marketing specialist
Teach it your voice once, not every time. What goes into a one-page brand card, where to keep it in ChatGPT, Claude or Gemini, and Round 1: build yours.
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We Thrive BC · Cohort 2 · Session 2
Free · On Zoom · Tuesday, October 6
AI for Your Marketing Content
Create once, publish everywhere — with free tools
A two-hour talk for women who run a business in BC, or are about to start one. Learn to make one good idea go further: teach a free AI tool your voice once, turn one idea into a Facebook post, an Instagram caption, an email, a Google Business Profile post and a video script, fit each platform, check it, and schedule it. The talk has five short follow-along rounds, using your own business: have ChatGPT, Claude or Gemini open in a browser tab (the free plan is fine), and one real thing you want to promote in the next two weeks. No coding, and nothing to buy.
Open the practice guide
Every prompt from the talk, ready to copy. Free, and yours to use any time.
Registration is through OCCA. Registered participants receive the Zoom link by email.
Date
Tuesday, October 6, 2026
Time
6:00–8:00 pm Pacific
Format
Zoom · a talk with five follow-along rounds
Cost
Free · nothing to buy
What the evening covers
Five parts, five follow-along rounds
Each part ends with a short round on your own business, in ChatGPT, Claude or Gemini (free plans are fine). Round 4 is a demo: you watch, and do it at home. Every prompt is in the practice guide, so there is nothing to copy off the screen.
One idea, many pieces
Stop writing more; make each good idea go further. A month of ideas in one prompt, how one idea becomes a Facebook post, an Instagram caption, an email, a Google Business Profile post and a video script, fix-it lines for drafts that sound like AI, the picture prompt and a 30-second phone video. Round 2: try it on one real idea.
Fit every platform
Same message, different room. A platform cheat sheet, deciding what each channel may say before AI writes, and adapting rather than translating for two languages. Round 3: one piece, two platforms, two languages.
Check, schedule, learn
AI drafts, you approve, the calendar publishes. The check before anything goes out, Canada's email rules, one hour a week, free schedulers, and counting what brought customers. Round 4 is a demo: scheduling one post.
Bonus: be found
If time allows. What Google and AI assistants read about your business, and Round 5: ask an AI about your own business.
The evening
| Time (PT, approx.) | What we do | Mode |
|---|---|---|
| 6:00 | Welcome from OCCA | OCCA |
| 6:15 | Tonight in one picture, then your AI marketing specialist: what goes into a brand card, and where to keep it | Talk |
| 6:28 | Round 1: build your brand card | Follow-along · 8 min |
| 6:37 | One idea, many pieces: a month of ideas, the content-set prompt and fix-it lines | Talk |
| 6:44 | Round 2: one idea, five pieces | Follow-along · 8 min |
| 6:53 | Pictures and a 30-second phone video, then fit every platform: the cheat sheet, what each channel may say, two languages | Talk |
| 7:07 | Round 3: two platforms, two languages | Follow-along · 5 min |
| 7:13 | Check, schedule, learn: the human check, Canada's email rules, one hour a week, the free schedulers | Talk |
| 7:22 | Round 4: schedule one post, step by step | Demo · 3 min |
| 7:25 | Count what brought customers and, if time allows, be found by Google and AI assistants (Round 5) | Talk · bonus |
| 7:35 | Your questions | Q&A |
| 7:45 | Closing from OCCA | OCCA |
Who it's for
A good fit if you…
- are a woman, or identify as one, starting or running a business in BC, especially in the Okanagan and other communities outside Metro Vancouver and Victoria
- post, or mean to post, about your business on Facebook, Instagram, Google or LinkedIn, but it takes too long or you don't know what to say
- want AI to help bring in customers and give you back time, not a lecture on how AI works
- are new to Canada or serve customers in more than one language: newcomers are especially welcome, and you can work in the language you think in
Probably not for you if you…
- want to build AI software or write code: there is none tonight
- are looking for a product or service to buy: nothing is sold
- already plan and schedule a week of content with AI every week
What to bring
- 1A computer with ChatGPT, Claude or Gemini open in a browser tab. A free account is fine
- 2One real thing you want to promote in the next two weeks: a service, an offer, a holiday, a new person on your team. A slow Tuesday counts
- 3A few real facts about your business to hand: what you offer, your hours, the area you serve. Leave out client names and health details
- 4Optional: a notebook, on paper or on your phone
What you take home
The practice guide
Every prompt from the talk on one page, ready to copy: your brand card, a month of ideas, one idea in five pieces, fix-it lines, the picture prompt, a 30-second video recipe, a platform cheat sheet, Canada's email rules and scheduling step by step. Free, in English, Chinese and French.
Open the practice guideA brand card for your business
One page that teaches your AI who you are, kept in a Project, a Gem or your custom instructions, so you stop explaining yourself every time.
One hour a week, and a seven-day plan
A weekly rhythm of about an hour for your marketing, and one small task a day for your first week. Both are in the practice guide.
The slides
They go to the group after the session. Every prompt is also in the practice guide.
Part of We Thrive BC, Cohort 2
OCCA's free program for women entrepreneurs runs eight online sessions and two in-person gatherings, in Kelowna and Vernon, this fall. Three of the sessions are about AI.
Tuesday, September 29
From Chatbox to AI Employee
This session
Tuesday, October 6
AI for Your Marketing Content
Tuesday, November 24
Set Up Your Own AI Tools
Each evening stands on its own. OCCA may adjust dates and topics.
Full Cohort 2 schedule on OCCA's pageYour facilitator
Yao Song
Founder, NextAgent AI Solutions · Senior AI Engineer
- Nearly 10 years of hands-on AI implementation and teaching
- Has deployed 10+ production-grade AI systems in healthcare, education and enterprise
- Specializes in private AI deployment, workflow automation and full-stack applications
- Guides learners from AI fundamentals to deploying their own applications
- Dual bachelor's degrees in computer science and economics, Huazhong University of Science and Technology; Master of Finance, Saint Mary's University
Questions
Is it really free?
Yes. The workshop is part of OCCA's We Thrive BC program, funded by the Government of Canada's Women Entrepreneurship Strategy. Every tool in the talk has a free plan, and nothing is sold during the session.
Do I need to be technical?
No. If you can type a message and copy and paste, you can follow every round. Every prompt is in the practice guide, so you never have to copy anything off the screen.
What do I need to follow along?
A free ChatGPT, Claude or Gemini account, open in a browser tab, and one real thing you want to promote in the next two weeks. You don't need a paid plan: the free plans are enough for every round.
Do I need a Facebook business Page?
Not to follow along. Round 4 is a demo of scheduling a post with Meta Business Suite, and the practice guide shows how to create a Facebook business Page in about five minutes if you don't have one.
Which language is it in?
The session is delivered in English. You can write your prompts in any language, and the practice guide comes in English, Chinese and French.
I came to the September 29 session. Is this a repeat?
No. September 29 was the big picture: what AI can do across a business. This evening is the outward-facing part, your marketing content, and it is hands-on. Each evening stands on its own, so if you missed the first, you are not behind.
Who can register?
Women, and people who identify as women, who are starting or running a business in BC. The program especially welcomes newcomers and entrepreneurs outside Metro Vancouver and Victoria. Registration is through OCCA.
NNextAgent
Bring one real thing you want to promote
Tuesday, October 6, 6:00–8:00 pm Pacific, on Zoom. Free, through OCCA's We Thrive BC program.
Registration questions: [email protected]
Hosted by OCCA Communities Association as part of We Thrive BC, funded by the Government of Canada's Women Entrepreneurship Strategy, in partnership with WeBC. Presented by NextAgent AI Solutions.